Premium Ingredient Sourcing
Five Unified Standards for a Healthier Source of Meat
Better meat starts with better sourcing — and better quality defines true freshness.
Rooted in the 41°N golden farming and livestock belt, Anew Pets integrates premium poultry and aquatic supply chains across Taian, a nationally recognized agricultural modernization zone, and its surrounding regions.
By redefining traditional pet food raw material sourcing through a supply chain mindset, we established the “Five Unified Standards for Premium Farming” system, ensuring quality and food safety at the very source of the industry.
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Unified Environment
41°N Golden Farming Belt
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Unified Breeding Standards
Standardized breeding process
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Unified Feeding System
Probiotic-enriched feed formulation
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Unified Biosecurity Control
Full-cycle disease prevention system
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Unified Inspection Standard
Human-grade quality inspection criteria
Fresh Meat Supply
Four Key Stages for Higher-Quality Fresh Meat Ingredients
From live animals to fresh meat, the slaughtering process is a critical test of nutrient retention, freshness, and quality.
Anew Fresh has deeply integrated leading meat processing facilities and aligned them with the quality requirements of pet food raw materials.
Built on our Anew Premium Fresh Meat Processing Standard System, we enforce strict control across four core stages: low-temperature constant environment, high-speed processing, quality and nutrition enhancement, and dedicated freshness-preserving logistics.
Innovation-Driven R&D
Four Dimensions of Advanced Fresh Pet Food Development
Building on 15 years of pet nutrition research and a deep understanding of pets across all life stages, Anew has pioneered the Anew Fresh Nutrition R&D System in the pet food industry. In collaboration with authoritative research institutions such as the Institute of Special Animal and Plant Sciences, Chinese Academy of Agricultural Sciences, and the College of Animal Science and Veterinary Medicine at Shenyang Agricultural University, we continue to drive innovation and refinement — ensuring strong technical support for the development of fresh pet food products.
Advanced Fresh Processing
Anew Fresh Factory, Built for More Efficient Freshness Preservation
Production environment, process flow, and processing methods all determine the freshness window and quality of fresh pet food.
With a 146,000 m² factory site, Anew Fresh is dedicated to building its High-Efficiency Fresh & Tender Processing System and leads the industry with HPP ultra-high pressure sterilization fresh-locking technology. This not only accelerates traditional pet food production, but also upgrades fresh food with higher quality and richer nutrition.
Food-grade 304 stainless steel
High-speed vacuum sealers
Fully automated retorts
Strict temperature control at 12°C ± 0.5°C
Meat loading - Cutting - Mixing
Metal detection - Cannng - Sealing - Sterilization
Fully automated process system
HPP (High Pressure Processing) Sterilization
Low-Temperature Cooking / Retort Processing
Ultra-Low Temperature Processing
Full-Range Fresh Solutions
A Complete Portfolio for Richer Fresh Nutrition
Powered by strong in-house R&D and advanced freshness-preserving processing, Anew Pets delivers fully customizable development across all categories of fresh pet food.
We have pioneered a comprehensive fresh product system, covering multiple formats such as dry food, wet food, treats, pouches, meals, and freeze-dried products. Tailored processing solutions can be customized to meet specific client needs - providing brand partners with high-value, full-category fresh pet food solutions.