April 3–6, 2025, Interpets Asia Pacific 2025, co-organized by the Japan Pet Food Association and Messe Frankfurt, was held at Tokyo Big Sight in Tokyo, Japan.
Anjiu Fresh Food made its overseas debut with a wide range of fresh food samples, engaging in cooperation and exchanges with industry practitioners and promoting the corporate vision of "A Trustworthy Anjiu Fresh Food Industry Chain" to the global market.
01 Premium Samples on Display, Quality on Show
At the exhibition, Anjiu Fresh Food showcased various wet food samples, including fresh cans, fresh meals, and fresh pouches, allowing customers to directly experience the production quality of its factory. Japanese-language brochures helped customers quickly understand the company’s positioning and service offerings.
The Anjiu Fresh Food Industry Chain takes the lead in comprehensively optimizing and integrating the existing fresh food supply chain. Focusing on five dimensions—"Optimal Breeding, Fresh Meat, Fresh R&D, Fresh Production, Fresh Products"—it supports brand clients in building a complete product system with "Traceability, High Standards, Systematization" and a core premium fresh brand identity.
02 On-Site Negotiations, Wide Recognition
Anjiu Fresh Food samples attracted numerous visitors to inquire and learn more, and the "Fresh Pet Food" concept gained recognition from many pet industry professionals.
Anjiu Fresh Food redefines "fresh raw materials" by strictly controlling raw material quality from the source through its breeding channels. It selects high-quality global poultry, livestock, and fish breeds, establishing the **Anjiu Five-Unified Optimal Breeding Standard System**. Through ecological breeding, full-process tracking and monitoring, and human-food-grade inspection, it ensures food safety and superior nutrition for pet meat ingredients.
03 Fresh Food Goes Global, A New Journey Begins
Fresh food and high-quality nutrition are the core trends shaping the global pet industry and an inevitable direction for pet food brand value realization.
As a soon-to-be-completed fresh food factory, Anjiu Fresh Food’s debut overseas not only builds an international customer base but also broadens horizons for subsequent product development, offering innovative ideas for applying fresh raw materials across all pet food categories.
In the future, adhering to its founding vision of "Providing More Fresh Choices for Healthy Human and Pet Lives," Anjiu Fresh Food will collaborate with global pet food brands, continuously upgrading and improving the "Anjiu Fresh Food Industry Chain" in practice, striving to lead the fresh food trend, and injecting fresh Anjiu vitality into the development of the pet food industry!
Leveraging 15 years of advanced pet food processing expertise from Eastan Group, Anew Pets is built on the strong fresh meat supply chain of Taian, a region with a billion-scale livestock and aquatic industry. Sourcing from the 41°N golden farming belt and Northeast China’s native functional crops, we integrate premium breeds and high-quality fresh meat resources.
As an industry pioneer, we have established the “One Excellence, Four Freshness” supply chain model — delivering end-to-end value from superior sourcing to fresh finished products, ensuring both quality and nutrition.
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